About Juju's

We Got Tired of Choosing Between Healthy and Good.

So we made something that is both. Juju's Protein Snacks was built on one premise: you should not have to compromise on taste to hit your nutrition goals.

WHO WE ARE

Driven by Passion, Fueled by Protein.

We’re a passionate team of business professionals & fitness enthusiasts with one shared mission: create healthy, fresh, & indulgent snacks you can feel good about.

Our flagship products—like our protein-packed cookie dough with 24g of protein are crafted for families, busy professionals, and fitness lovers seeking convenience without compromise.

We believe you shouldn’t have to choose between satisfying your sweet cravings and supporting a healthy lifestyle. That’s why every product we make is designed to be both nutritious and crave-worthy, helping you stay on track while enjoying every bite.

Beyond great taste and high-quality ingredients, we are committed to delivering an exceptional customer experience. From transparent ingredient lists to fresh products made in a certified facility, we prioritize trust, quality, and consistency. We listen to our customers, adapt to their needs, and strive to exceed expectations—one snack at a time.

WHO WE ARE

Driven by Passion, Fueled by Protein.

We’re a passionate team of business professionals & fitness enthusiasts with one shared mission: create healthy, fresh, & indulgent snacks you can feel good about.

Our flagship products—like our protein-packed cookie dough with 24g of protein are crafted for families, busy professionals, and fitness lovers seeking convenience without compromise.

We believe you shouldn’t have to choose between satisfying your sweet cravings and supporting a healthy lifestyle. That’s why every product we make is designed to be both nutritious and crave-worthy, helping you stay on track while enjoying every bite.

Beyond great taste and high-quality ingredients, we are committed to delivering an exceptional customer experience. From transparent ingredient lists to fresh products made in a certified facility, we prioritize trust, quality, and consistency. We listen to our customers, adapt to their needs, and strive to exceed expectations—one snack at a time.

Founding Team

The Lineup Behind Juju's

Athletes, builders and serial entrepreneurs who teamed up on one mission: a snack that is healthy and good.

  • Etienne Boulay Co-Founder

    Etienne Boulay

    • CFL Champion
    • Entrepreneur
    • Radio Host
    3×Grey Cup Champion

    Former CFL champion turned serial entrepreneur and radio host, with a previous exit on the Atypique brand.

  • Calvin Anderson Co-Founder

    Calvin Anderson

    • NFL
    • Real Estate
    8 yrsin the NFL

    Undrafted to multi-contract NFL veteran of 8 years with Steelers, Patriots, & Broncos. Owner & Principal of JB5 Investments. 

    Rice > UT > Harvard. Husband to Sheree.

  • Jeremy Savoie Co-Founder

    Jeremy Savoie

    • Real Estate
    • Ultra Runner
    318 kmran 55+ hrs straight in −20° weather

    Built a 9-figure real estate portfolio and is now investing in his first CPG product.

  • Andrew Hattem Co-Founder

    Andrew Hattem

    • Serial Entrepreneur
    CEO& Owner - Bugatti Group

    Serial entrepreneur, CEO and owner of Bugatti Group.

  • Julien Hattem Founder

    Julien Hattem

    • Fitness
    • Former Gym Owner

    Comes from the fitness world. He ran his own gym and brings a lifelong passion for health to Juju's.

  • James Hattem Co-Founder

    James Hattem

    • Serial Entrepreneur
    • Investor
    26Companies Invested In

    Serial entrepreneur who has invested in 26 companies.

OUR STORY

Where Juju's Started

The Founder got tired of the same problem everyone in the protein snack category faces: the options were either clean or good. Never both. Every bar with real protein had an ingredient list worth questioning. Every clean-label option had protein numbers that barely registered. The flavours that worked were loaded with sugar or artificial sweetener. The ones without were forgettable.

The solution was straightforward: build the snack that the market had decided was too difficult to make. Real protein. Clean ingredients. A flavour you would actually choose again. Juju's started in small batches because that is the only way to do it right. It still does.

OUR STORY

Where Juju's Started

The Founder got tired of the same problem everyone in the protein snack category faces: the options were either clean or good. Never both. Every bar with real protein had an ingredient list worth questioning. Every clean-label option had protein numbers that barely registered. The flavours that worked were loaded with sugar or artificial sweetener. The ones without were forgettable.

The solution was straightforward: build the snack that the market had decided was too difficult to make. Real protein. Clean ingredients. A flavour you would actually choose again. Juju's started in small batches because that is the only way to do it right. It still does.

MISSION + VALUES

What We Stand For

To make fresh, high-protein snacks that fit into real life without asking you to sacrifice flavour, clean ingredients, or the snacks your family wants.

01

Clean Ingredients

Every product has a transparent, readable ingredient list. If you cannot pronounce it, it is not in our dough. That is not a marketing claim. It is just how we make it.

02

Made Fresh, Not Mass-Produced

Small-batch production means every order is made fresh. We do not manufacture more than we can ship and stand behind. Refrigeration is not an inconvenience — it is proof of that standard.

03

Built for Real People

Athletes, parents, professionals, kids. Juju's is not built for a niche. It is built for anyone who wants a snack they can feel good about eating and good about giving to their family.

04

No Shortcuts

24g of protein in something that tastes this good is not an accident. It is the result of refusing to compromise on ingredients, formula, or flavour to hit a lower cost target.

THE DIFFERENCE

What Makes Juju's Different

We left the artificial ingredients and engineered formulas behind. Here’s how we’re raising the bar for healthy snacking.

High Protein Content
Short, readable ingredient list
No artificial sugar & sweeteners
Small-batch & made fresh
Real food (refrigerated, not shelf-stable)
Authentic flavour that kids actually request
What Juju's Delivers
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Other Markets
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What Juju's Delivers
Other Markets
High Protein Content
check
check
Short, readable ingredient list
No artificial sugar & sweeteners
Small-batch & made fresh
Real food (refrigerated, not shelf-stable)
Authentic flavour that kids actually request
The Juju's Difference

Fresh Is Not a Buzzword Here

Most snacks are shelf-stable because they are engineered to last months. Juju's requires refrigeration because it is made with real ingredients and no preservatives to extend the life of something that should not need extending. Every order is made in a certified facility in small batches and shipped fresh. That is not a liability. It is the whole point.

The Juju's Difference

Fresh Is Not a Buzzword Here

Most snacks are shelf-stable because they are engineered to last months. Juju's requires refrigeration because it is made with real ingredients and no preservatives to extend the life of something that should not need extending. Every order is made in a certified facility in small batches and shipped fresh. That is not a liability. It is the whole point.

    FOUNDER NOTE

    A Note from the Team

    We built Juju's because we could not find what we were looking for. Clean ingredients, real protein, and a flavour worth coming back to — all in the same product. Every batch we make is the answer to the problem we could not solve any other way.

    — Julien Hattem, Founder

    FOUNDER NOTE

    A Note from the Team

    We built Juju's because we could not find what we were looking for. Clean ingredients, real protein, and a flavour worth coming back to — all in the same product. Every batch we make is the answer to the problem we could not solve any other way.

    — Julien Hattem, Founder

    YOUR NEW FAVOURITE SNACK

    Ready to Try It? Healthy & Good

    All three flavours are available now. Bundle and save up to 25% while supplies last.

    Small-batch stock. Limited by design.